From Water Buffalo Club
to We Benefit Children
Strategic rebrand and website redesign for 35-year-old LA nonprofit supporting underserved children.
The Challenge
The Water Buffalo Club name didn’t communicate their mission of helping children. They needed to rebrand while maintaining their recognizable “WBC” initials and 35 years of community trust.
What We Did
- Strategic naming consultation and brand development
- Complete logo and visual identity system
- Custom WordPress website with donation management
- Seamless migration preserving search rankings and donor access
The Result
Successful transformation that maintained brand equity while clearly communicating their mission. Zero search traffic lost during migration. 10+ year ongoing partnership spanning multiple website iterations.
I first worked with KELLYBRADY over a decade ago and was so impressed that I reached out again for a new website in 2018, and again in 2023 for a rebrand and site update. Both projects were completed on time and under budget, exceeding expectations. As someone who is not tech-savvy, I appreciated how the KELLYBRADY team communicated clearly and turned my ideas into reality. They’re responsive, understand client goals, and act as true partners. I highly recommend KELLYBRADY for any branding, marketing, or development needs.
— Kate Zarouk
We Benefit Children
Ready to Start Your Project?
Whether you’re looking to rebrand, build a new website, or grow your organization, let’s figure it out together.