General Store
Development
The General Store project marked one of our most extensive eCommerce builds. We built the site on Shopify using Liquid.
It features a custom theme and dynamic content blocks. The design offers both flexibility and power. Our team worked tirelessly to bring every element together – from creating a polished storefront experience to optimizing backend systems for performance and scalability.
We implemented enhanced product filtering functionality, carefully cleaning and restructuring product data to improve navigation and customer experience. Behind the scenes, we leveraged Shopify Flow to establish advanced business logic automations and improve operational efficiency.
We also collaborated closely with the client’s team to troubleshoot and refine existing integrations. This collaboration ensured that complex systems like Modern Retail and Eagle functioned smoothly within Shopify’s ecosystem. In addition, we worked on connecting and fine-tuning CRM and email marketing integrations. These integrations helped The General Store streamline customer communication and campaigns.
The result is a robust, high-performing Shopify site that combines strong retail capabilities with thoughtful automation and reliable integrations.
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