How We Doubled Online Orders for
an 80-Year-Old Hardware Store
Complete e-commerce transformation for Spokane’s trusted hardware destination, turning website visitors into customers.
The Challenge
Customers who trusted General Store for gear advice in-person were bouncing from their website in just 25 seconds. Their hometown expertise wasn’t translating to online sales.
What We Did
- Complete Shopify e-commerce redesign with custom theme
- Enhanced product filtering and intuitive navigation
- Integrated inventory management with existing retail systems (Modern Retail, Eagle)
- Streamlined checkout process and mobile optimizations
The Result
105% increase in online sales year over year. Online orders more than doubled (187 to 418). Cart additions increased 247% and session time tripled from 25 seconds to 71 seconds.
Ready to Start Your Project?
Whether you’re looking to grow online sales, improve customer experience, or integrate complex retail systems, let’s figure it out together.