Web Design & Web Development

General Store

Development

The General Store project marked one of our most extensive eCommerce builds. We built the site on Shopify using Liquid.

It features a custom theme and dynamic content blocks. The design offers both flexibility and power. Our team worked tirelessly to bring every element together – from creating a polished storefront experience to optimizing backend systems for performance and scalability.

We implemented enhanced product filtering functionality, carefully cleaning and restructuring product data to improve navigation and customer experience. Behind the scenes, we leveraged Shopify Flow to establish advanced business logic automations and improve operational efficiency.

We also collaborated closely with the client’s team to troubleshoot and refine existing integrations. This collaboration ensured that complex systems like Modern Retail and Eagle functioned smoothly within Shopify’s ecosystem. In addition, we worked on connecting and fine-tuning CRM and email marketing integrations. These integrations helped The General Store streamline customer communication and campaigns.

The result is a robust, high-performing Shopify site that combines strong retail capabilities with thoughtful automation and reliable integrations.

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Kalispel Casino

Development

The Kalispel Casino website was built to be lightweight and mobile-first using CSS Grid and sub-grid as the foundation. This allowed us to implement a single design the scales cleanly from mobile devices to the largest desktop displays, relying on common markup and recyclable grid columns to eliminate bloat or require multiple versions of each template component. That, in turn, helps us minimize maintenance overhead and duplicate management. We also added small CSS animations with both hover and scroll triggers to inject some life and playfulness into the site.

On the backend, we used the latest version of Craft CMS to create a friendly and intuitive editing experience for the Casino’s staff. We wanted to provide them with the comfort and confidence of knowing that making edits down the road wouldn’t risk “breaking everything”. Every page is built from a small collection of block-level elements composed of simple inputs. Those blocks each have simple presets or options that still allow for customization and variety — within limits. These options cover everything from text alignments and block positioning, down to providing color pickers that include the casino’s branding colors as presets.

To ensure that the site offers optimal performance and delivery speed, it utilizes strong page- and element-level caching. Microsoft Azure was chosen for hosting. The site utilizes the Container Registry for deployment and build integrity, the Azure Container App service for running the custom application image, and Blob Storage for high-speed cache delivery and media storage. All this is behind Azure’s Front Door service, which handles the SSL certificate and routing.

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The Williams Group Brand and Web Project

The Williams Group (TWG) helps families answer, “How do we pass on our wealth and maintain family unity?” They teach families essential skills to ensure relationships stay strong, the next generations are motivated, and the family legacy endures. They’ve served over 1200 families and businesses across the U.S. and Canada.

They asked us to create a new brand that spoke more directly to their clientele. They wanted a website using the new brand and its assets. They wanted a modern website with a strong user experience.

Web Design

Taking the new brand as inspiration, we designed a website their audience could relate to. We wanted the site to feel sophisticated and friendly to represent their primary work in building family relationships. We reinforced the branding by animating the leaf when users land on the page. We also integrated it into the buttons.

We wanted to present as much of their business as possible on the homepage. So, we created multiple opportunities for users to explore more of the site. We used some images from their meetings to show their process and build a website that looks great on mobile and desktop. The site also includes an e-commerce page.

Development

With the development of The Williams Group website, we created a visually engaging site. We built the custom falling feather animation using JavaScript and CSS. This project exclusively used Gutenberg blocks, allowing for easy content updates.

Additionally, we implemented WooCommerce and PayPal integration to handle online transactions, along with custom WooCommerce modifications to tailor the shopping experience to the client’s needs.

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Triton Marine Construction Website Design & Development

Triton Marine is a progressive construction company with a reputation for managing and executing complicated niche marine and civil construction projects. Triton specializes in myriad construction disciplines but mainly focuses on federal and municipal construction projects.

Triton came to us via a referral from a previous web project. Their main objective was to modernize their overall look.

They wanted the site to not only represent the work they do but also to attract new employees. We achieved this by highlighting their projects and work types. We overhauled the user experience to create overall fluidity when browsing the site.

Design

To modernize the site, we used cards throughout and added a pop of color with the yellow orange. We chose this color to hold the users’ interest and add some contrast to the black and blue.

We reduced the number of pages by combining like information. This reduction not only simplified the site but also helped improve its SEO.

We introduced multiple ways for users to continue reading, such as adding internal links. These features also served to enhance user engagement. Additionally, we provided users with a contact form at the bottom of each page.

To address the goal of attracting new employees, we introduced Triton Marine and highlighted recent projects. Within the featured projects section, we wanted to not only allow users to see all recent projects but also allow the user to click a specific project that will auto-scroll to that section of the Projects page.

Development

In development, we brought all the design concepts above to life. The Triton Marine website was one of our first projects using the Gutenberg editor on the back end. The editor enabled us to create a clean, easy-to-manage site where the client could update content without needing extensive technical knowledge.

A key challenge was ensuring the site remained fast and responsive, which we solved by developing lightweight custom blocks. The result is a simple, user-friendly website with optimized mobile performance and flexible content management.

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Accel Schools

Accel schools is just one of many properties owned by Pansophic Learning. They are a leading education provider across the nation. They have seen exponential growth in their online education sector due to the worldwide shift into digital education.

For the Accel website build, the focus was to create a clean and modern website that was also informative to users about 50+ schools and the programs they offer. This was accomplished by creating a sophisticated school search feature that allowed users to search for schools that are near the city/zip that they enter. On top of that, they are able to filter the schools even further by the programs each school offers. In addition to this, the website got an entire design rehaul that aimed to highlight Accel’s accomplishments and what sets them apart from their competition.

Design

We wanted this site to be sophisticated and modern with fun and bright imagery. We utilized modern trends while creating a user experience they can continue to use and grow with. We wanted the site to feel open and clean while utilizing flat icons that pull in their secondary color palette to make them pop. We also created some informational cards for their blog posts on the homepage as well as their school listings as they translate well to various screen sizes while creating an easy user experience.

TYPOGRAPHY & COLOR

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Iconography

For this site we wanted to bring more of their color palette into the design with these fun icons and the use of minimal color to make them pop. We also utilized FontAwesome on the Schools and Career filters to cut down on load time, but still have a fresh and friendly look and feel.

Development

With KELLYBRADY’s long term presence in the education sector, Accel had no question that KELLYBRADY could bring their website into the 21st century. On the surface Accel Schools look like any other website but we were heavy with custom features and API integrations.

The biggest takeaway from the Accel Schools website is the custom WordPress plugin development with Greenhouse.io. This brought real-time jobs searching to end users looking to be a part of the rapidly growing education market. With no available out of box integrations available for Greenhouse, we went above and beyond what Greenhouse thought their system was capable of and showed them some growth opportunities along the way.

Another huge win for Accel was with the school search feature. Bringing over 50 education properties together, all with different amenities, locations and services, was no easy task. Our biggest concern was site speed and user experience, but we hit this search and compare feature out of the park. This all custom-developed feature is lightning fast and full of features including google map plotting.

As with any of our work, we look at all aspects of the industry and strive for long standing design and development. This site is full of micro animations, flawless user experience and blazing fast.

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Swedish Institute Website Redesign Project

KELLYBRADY has supported Swedish Institute of Healthcare Science’s web development, marketing, and advertising efforts since 2018. We used data from behavioral analysis of the lead generation funnel to inform the new website design.

Swedish budgeted for a new website in 2024 because their prior website was 5 years old. It required a technical and design update to address the recent shifts in how search engines respond to changing user behavior.

Fortunately, we had a ramp-up period leading to a new fiscal year. This time enabled us to test several landing page designs intended to inform the redesign. We used experiments and A/B testing different button treatments, form placements, and content. This testing gave us valuable information that led to an optimal new website design.

Design

The first place to start with all design projects is to clearly identify the client’s ultimate goals and the overarching purpose. The website’s primary focus is to educate users about program offerings and enrollment/student support. We used design elements to lead users through the site and present easy, frequent opportunities to fill out a form or call and become a lead.

With that in mind, we used what we learned from the lead-up testing and placed important content above the fold and next to the form. Each layout leads the eye through the page by alternating heavy blocks paired with information. The overall design creates a natural flow through the important content.

We created animation and various interactions to refocus attention and extend scroll depth and time spent on the website. We designed the headlines throughout the site to mimic the vertical line in the logo; on the desktop, they scroll right into the logo. We used the brand-specific yellow to highlight buttons and their interactions, ensuring the color palette aligned with brand guidelines and ADA accessibility standards.

Development

The Swedish Institute website was one of our most complex projects. It featured extensive custom coding and integrations with various CRMs. The standout elements include a dynamic, animated timeline on the history page. We used custom JavaScript, CSS, and interactive flipping cards on the homepage.

With its sophisticated design and seamless functionality, this site showcases the perfect blend of creativity and technical precision.

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Chaffin Dental Care Web Project

For over 20 years Chaffin Dental Care has been providing general and cosmetic dentistry to Spokane and the surrounding areas. They combine state-of-the-art dental technology with individualized, gentle care, guaranteeing exceptional service for their patients. With a wide range of services and treatments they strive to meet all their patients’ needs – whether it is your general family dentist, preventative or restorative dentistry, or just wanting to reach your dental goals and improve your smile’s appearance. They are always looking for new, comfortable, and pain-free alternatives to provide the best treatment options available.

Design

Chaffin Dental Care has become a leader in dental care, providing advanced dental services, and they wanted a website which reflected that. While doing research for this project we noticed the dental websites that stood out were very friendly and welcoming. We were able to achieve this for Chaffin Dental Care by creating a space that felt inviting as soon as landing on the page and throughout the visit. We chose imagery of people experiencing life while also showing off their beautiful smiles. Keeping imagery in mind we wanted to show diversity of people with great smiles and include animation to create immediate interest. The hero section was created to keep the page headlines easy to read and the typography is a serifed font paired with a geometric sans serif, giving it an elegant yet modern feel that has more of a humanistic look. To add a pop of color we chose a gold hue that not only adds more elegance but is a compliment to the purple already used in their brand.

Development

Our journey toward fully embracing the WordPress block editor (Gutenberg) really hit its stride with the Chaffin Dental website. We started taking advantage of some of the more advanced features of the editor, like block styles, to make the process of creating new pages as easy as possible. This was also around the same time that the Advanced Custom Fields plugin added the ability to create custom blocks that could be used in the Gutenberg editor as well. We took advantage of that capability to make some custom components that used simple inputs to create complex markup which would have been challenging for the user (or the editor) to manage easily.

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Website Design & Development for Kalispel Tribe of Indians

The Kalispel Tribe of Indians approached us asking to develop a new website for kalispeltribe.com, including its subpages and vanity URLs.

The main goal was to modernize the existing site, create a better user experience, and organize the various types of content. This redesign would build a consistent look throughout the site utilizing the newly developed theme. They requested our team to build the site within the Tribe’s newly created Azure environment.

Design

The Tribe wanted their new website layout to closely mirror the current site as much as possible. They wanted the site to reflect their brand’s themes, color, fonts, and other style elements. They challenged us to deliver an updated look and improved user experience by building one theme for nine websites. We created several block options for use in various layouts throughout the site updates.

Development

The Kalispel Tribe site network involved a lot of firsts for us. It was the first site we built with Craft CMS and the first site we were deploying to an Azure app service environment. We began by working in a development environment that replicated the Tribe’s production setup. We developed a mechanism for deploying Craft CMS as a containerized app that connected to Azure block storage for user-managed media files.

Within Craft, we created a rich editing experience with several components that could be combined to create various unique page layouts throughout the site. Our goal was to make the user experience of editing the site as straightforward as possible, while also empowering the Tribe to create beautiful and functional pages that suited the specific needs of any content.

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We Benefit Children Website Design & Development

We Benefit Children (WBC) is a charity dedicated to supporting underserved and at-risk children in Los Angeles by leveraging the commitment of its members’ time and financial resources. WBC directly impacts smaller charities by providing grants, hosting events, and supporting youth programs. Their slogan is “We are Big Kids Helping Little Kids!” We really leaned into that concept.

Brand

Previously named the Water Buffalo Club, We Benefit Children was approaching their 35th anniversary. They received a grant to update their branding and website.

They took this opportunity to change their name, as it did not effectively convey their brand. They are referred to as WBC, and wanted their initials to stay the same. Benefitting children is at the heart of everything they do, so We Benefit Children was the obvious choice.

With the new name in place, we developed a new logo. We wanted something bold and representative of the work they do. We ultimately landed on the above logo, which clearly represents their brand and tagline, “Big Kids Helping Little Kids!” The imagery combined fun with bold colors.

Web Design

We drew inspiration for the design of their website from the new logo. We wanted to take full advantage of the space above the fold with imagery representing the organization and its tagline.

We used colorful blobs to anchor the images and continued using color and image masks to mimic shapes similar to the logo. Those contrasted with a card design to create visual interest and make linked items stand out.

Development

WBC was one of the first sites we built from the ground up using CSS Grid. This build gave us a lot of flexibility when making a layout that could scale from HD desktop screens down to the smallest smartphone without losing design quality.

We also took advantage of SVG shapes to create a variety of blob-shaped masks that could be mixed and matched in the Gutenberg page editor to allow for a more varied look and feel.

Testimonial

“I first worked with KELLYBRADY Advertising over a decade ago in a prior position. They were such a well-organized and accomplished group that when an opportunity arose at a new position, I reached out to them to build a new website back in 2018. The 2018 project was so successful that I reached out to them again in 2023 when we decided to rebrand and build a brand-new website with enhanced features for 2024.

Both the 2018 and 2024 projects were completed on budget and on time. In fact, they beat their deadline in both instances. Each and every member of the KELLYBRADY Team worked to help our organization achieve our goals with the website project.

As the project lead for our organization, I self-identify as a person who is technology challenged/reluctant. The KELLYBRADY Team understands that not all clients love tech or understand tech lingo, and they adjust their communications to ensure that everyone understands. The KELLYBRADY Team was able to take my descriptions of what I wanted to happen or how I wanted something to look/function and turn those thoughts into reality.

The KELLYBRADY Team are experts in their field. They are responsive, work hard to understand the goals of what their clients are trying to achieve with each project, and function as a true partner, not merely as a vendor. I confidently recommend the Team from KELLYBRADY for any and all of your branding, marketing, advertising, development needs, etc. They will work hard to ensure your project exceeds your expectations.”

KATE ZAROUK We Benefit Children

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